Why you'll love it: Luscious, velvety finish is the new frontier for matte Lipsticks. Max Factor Colour Elixir Velvet Matte Lipstick glides right on for a soft semi matte finish that never feels dry. The rich moisturizing formula infused with luxurious oils & shea butter, provides an ultra velvety matte finish that doesn't drag or dry out lips. It glides effortlessly on lips and is easy to apply. It's available in a range of wearable trendy shades, from nudes & browns, pinks & mauves, to your classic red.