Why you'll love it: Since launching over 30 Years ago, the Color Riche formula is still obsessed with providing the richest colour and the richest care, in one lipstick. As well as its intense colour pigment, each Color Riche lipstick shade is enriched with a combination of Omega-3 oils and Vitamin E which helps to protect your lips from drying. In 5 iconic shades to suit every skintone; Nude Gold, Rose Gold, Rouge Gold, Plum Gold, as well as a statement Pure Gold shade.