Why you'll love it: L'Oréal Paris Colour Riche Matte 430 Mon Jules is a part of celebrating 30 years of iconic lipsticks from Color Riche. A Matte Colour Lipstick with Extreme Comfort and Hydration Burgundy. A voluptuous texture that throws your lips with hydration and keeps them from drying out for a radiant matte color all day. Enriched with intense colour pigments and mattifying powders, the creamy formula covers your lips in haunting matte color.