Why you'll love it: A color-intense matte lipstick with 16-hour wear. The formula is non-drying, with a smudge-proof, weightless finish that feels comfortable all day long. Colour Riche Intense Volume Matte Lipstick is equipped with a slim bullet for precise application to fill your lips with intense color. The formula is infused with hyaluronic acid for fuller, softer and healthier lips with each swipe.